Hi, I'm Gaia
Digital Marketing Specialist
with analytical and creative digital skills, gained during the development of multiple digital marketing focused projects.
my portfolio
Both during my professional experience as an E-Commerce Manager and as a Master’s student in Digital Marketing, I had the opportunity to produce projects for live clients on various digital topics.
In addition, I did an internship as Digital Marketing Intern, where I further improved and gained new technical skills.
Take a look below to find out more!
Focus on the planning, development and critical evaluation of my own final master’s degree project. I realised this project for a new fitness studio in Milan (Italy) by designing a specific brand identity and providing it with opportune content creation guidelines.
Focus on exploring the exciting and dynamic world of digital communication through the analysis of digital strategies and the effective use of contemporary online channels and tools, to produce a digital audit of a real client.
Focus on providing a knowledge and understanding of digital media production and marketing materials. It covers the methods and soft skills used in this industry, together with the discovery of specific tools useful in the creation of digital projects.
Focus on evaluating current digital PR management theory and analysing the role of PR and its concepts, through the planning, development and implementation of an appropriate public relations campaign in the digital age and in a practical context.
Focus on writing valuable blog posts, news, and LinkedIn articles, optimised with SEO best practices, to be shared on websites, on LinkedIn company pages or on other social media platforms, in order to engage the audience.
Focus on creating captions and post for companies’ social media accounts. Additionally, I managed user interactions and constantly monitored the analytics, so that I could learn more about the audience and make any changes to the strategy.
Focus on coming up with video content ideas, based on researching relevant industry topics and the latest trends, recording and editing them, mainly for Instagram Reels, Facebook, TikTok and YouTube Shorts.
“Gaia showed flexibility, initiative and creativity alongside a strong academic knowledge and understanding of the digital marketing industry.”
Suzanne Bird – Digital Marketing Strategist
about me
Currently E-commerce Manager for Socrates AV and Teslavie, with a Master’s degree in Digital Marketing obtained with distinction at Robert Gordon University in Scotland (UK) and a Bachelor’s degree with first-class honours in Psychosocial Communications Sciences at Milano-Bicocca University in Milan (Italy).
QUESTIONS?
Whether you are curious about some of my other features or want to ask me something in particular, I am here to answer.