digital production tools and techniques

In this case it was a more practical project for STAXX, a new business opening in Aberdeen (Scotland, UK) that will bring together retail, street food and drinks.

Following an initial group part where the objective was to define a possible digital strategy for the future opening of the new venue, the project had as its main part an individual one where the requirement was to develop prototype material suggested in the digital plan proposed, accompanying with a reflective report which focuses on the rationale for the approach, tools and processes I have utilised, challenges I may have faced and plans for future personal development. The digital materials that I realised for the new coming business were:

Two different examples of social media ads for Instagram and Facebook, each with four types adapted to suit specific platforms and devices (desktop/mobile).
Two examples of possible newsletters.
Three landing pages.
A prototype of an app.

Main tools used:

Photoshop
Dreamweaver (HTML, CSS)
Adobe XD
InDesign

Click HERE to access the complete project with all practical material and a reflective report if you want to better understand what I have done.

Furthermore, below there is a screen recording of the landing pages that I have created.