digital public relations

This project is more about public relations than digital marketing, but always from a digital perspective, given the strong inclusion of the digital world in any sector. 

The main objective of this work is to implement a digital pr strategy to help promote the imminent opening of Greyhope Bay, but also to support its future growth.

Greyhope Bay is a charitable organisation with an ‘off-grid’ ecological facility based in Aberdeen (Scotland, UK) that offers dolphin watching from its café and community space at Torry Battery, a site that has been recorded as the best place for sighting bottlenose dolphins from land in the UK.

Also in this case, there was an initial group part characterised by the creation of a pitch for the client expressing the overall strategy chosen.

The main individual part, instead, was characterised by the actual production of the strategic digital public relations plan established for Greyhope Bay.

In this way, the objective was to show the ability to devise a strategy in detail, through the definition of an appropriate target audience, possible PR partners, relevant smart objectives, PR recommendations and the creation of an editorial and content plan; thus, highlighting knowledge and understanding of digital PR theory and content-marketing concepts.

In addition to this part, I also produced concrete examples of digital public relations outputs for the client, in particular an example of a press release, a blog article, an infographic, and two possible copy to use on Twitter and Facebook.

Click HERE to access the complete project.